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Truscend: Leading the Way in Fishing Gear Innovation

Established in 2013, Truscend has evolved into a leading corporation specializing in the research, design, and marketing of exceptional fishing products. By consistently delivering top-notch all-round product advantages, Truscend is dedicated to providing global anglers with an unparalleled fishing experience and boundless joy.

Equipped with comprehensive OEM/ODM/DTC fishing solutions, we remain steadfast in our commitment to seeking optimized mutual benefits for our millions of loyal customers. Crafted with meticulous attention to detail, our fishing gear caters to the diverse needs of anglers worldwide.

Fishing Gear for the Passionate Angler

LIFELIKE SWIMMING ACTION: Designed with a 10-segment multi-jointed body, Truscend fishing lures exhibit a realistic, slow-sinking, and flexible movement in the water, captivating prey and enticing predator fish to strike.

HIGH SIMULATION: These fishing lures boast 3D realistic eyes and a pearl powder coating, creating a delicate and vivid appearance that closely mimics a real fish, effortlessly deceiving the target species.

ULTRA-SHARP TREBLE HOOKS: Equipped with exclusive custom fishing hooks, our lures and plugs feature exceptional anti-rust properties, high corrosion resistance, and superior piercing power. Coupled with flexible and robust fabrics, these fishing baits are the most reliable gear for bass fishing.

BASS VIBRATION: Crafted from high-quality ABS material and featuring built-in rattles, our bass lures continuously emit fish sound waves during swimming, effectively triggering the feeding instinct of targeted species and inducing them to strike.

VERSATILE FISHING APPLICATIONS: Suitable for a wide range of fish species, including bass, pike, trout, crappie, walleye, muskie, perch, snook, and salmon, these swim baits excel in both saltwater and freshwater environments, performing exceptionally well across all water layers.

Elevate Your Fishing Experience with Truscend

Explore our extensive collection of premium fishing gear, from handy pliers and durable lines to smooth reels and captivating lures, all designed to enhance your time on the water and maximize your angling success. Experience the true joy of fishing with Truscend, the trusted partner for passionate anglers worldwide.

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